Competitive management strategy for print media advertising activities
نویسندگان
چکیده
منابع مشابه
Mixing English in Persian Print Advertising Discourse
This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...
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ژورنال
عنوان ژورنال: Journal of Engineering Management and Competitiveness
سال: 2015
ISSN: 2334-9638
DOI: 10.5937/jemc1502068v